Hello, I’m Simon Welsh!
Executive Performance Coach & Coaching Psychologist
My Services
Holistic Performance Coaching
High performance isn’t created through intensity, willpower, or sporadic bursts of motivation. It’s created through identity, clarity, and a lifestyle that supports how you want to live and lead.
My coaching blends psychology, behaviour change, wellbeing, and leadership science into one integrated system - helping you elevate performance across your work, your health, your relationships, and your life.
For Executives & High Performers
One method, three timelines
All programmes follow the same evidence-based coaching method.
What changes is the depth and permanence of the transformation you want to make - whether you’re seeking clarity and momentum, integrated performance, or a full identity-level shift.
A whole-person approach to sustainable performance
Real, sustainable performance is created when every part of your lifestyle works together.
Throughout your coaching journey, we upgrade the seven areas that most influence long-term wellbeing and high performance:
Identity & Purpose — clarity about who you are and the direction you’re pursuing
Mental Energy — focus, emotional regulation, and resilience under pressure
Physical Activity — strength, movement, and everyday vitality
Sleep & Recovery — restoration, balance, and stress reduction
Nutrition — fuelling for clarity, consistency, health, and longevity
Movement Quality — mobility, posture, and how efficiently your body moves
General Health — lifestyle habits, preventive wellbeing, and long-term performance
These seven elements form your personal operating system.
Every programme develops all seven - the timeline simply determines how deeply they become integrated and automated.
My Story
A journey of transformation, resilience and reinvention
With over 25 years of leadership experience across global brands including Apple, du Telecom, and Cenomi Group, my career has taken me through some of the fastest-moving, most demanding environments in business.
I’ve led large teams, driven transformation, and navigated high-stakes moments across industries, countries, and cultures.
But the real story behind my coaching began long before I ever trained as a psychologist.
Why I now Coach
Behind the leadership roles and the achievements, I carried years of unprocessed trauma, periods of anxiety, and repeated cycles of burnout.
I pushed through stress, ignored my own well-being, and lived on habits that gradually broke me down. My health declined. My clarity faded.
Despite appearing successful on the outside, I felt misaligned and exhausted on the inside. Eventually, the way I was living stopped working.
I rebuilt everything - not through quick fixes, but through deep self-work, education, lifestyle redesign, and confronting the beliefs and patterns that were quietly running my life.
The transformation was not instant, but it was sustainable, and it changed everything.
My identity, my confidence, my health, and my path.
That experience is why I coach today. I’ve lived the pressure, the misalignment, the burnout, and the reinvention.
I understand how high performers succeed, and I understand how they fall apart - because I’ve been both.
And I know what it takes to change it.
I believe transformation begins with understanding who you are — truly — before you try to change what you do. Clarity creates confidence, and confidence creates momentum.
My work blends coaching psychology, leadership experience, behavioural science, and lived insight. I help clients explore the beliefs, habits, and patterns shaping their lives, and support them in replacing what no longer serves them with what does.
A few principles guide everything I do:
Self-awareness is the foundation of meaningful change
Growth requires honest reflection and courageous action
Small, consistent steps create the biggest long-term shifts
Mindset shapes perception, behaviour, and results
Coaching is a partnership — not instruction
My role is not to give answers, but to create space: space to think, to feel, to challenge assumptions, and to unlock the potential that’s often buried beneath stress, expectation, and self-limiting beliefs.
My Coaching Philosophy
How I work with clients
I create a coaching environment that is grounded in psychological safety, trust, empathy, and challenge. I listen deeply, ask directly, and help clients reconnect with the parts of themselves they’ve often neglected in the pursuit of success.
Clients describe working with me as:
Clear and grounding
Challenging in the best way
Emotionally safe but never passive
Perspective-shifting
A catalyst for clarity, resilience, and alignment
My goal is simple:
To help you think better, feel better, and live better — authentically, in a way that lasts.
If you’re ready to realign how you live and lead, I’d love to support your next chapter.
The Circle of Better Life
As a Hintsa Certified Coach, I’m qualified in a method developed by Hintsa Performance, a global leader in sustainable high performance and coaching – with methods proven in Formula 1 and Fortune 500.
Over 30+ years, Hintsa has coached elite athletes and top executives to achieve a better life, and consequently, lasting high performance.
Trusted by leading organisations, elite athletes, and global leaders - Hintsa-supported Formula 1 drivers have won 19 World Driver Championships and 90+% of all races in the past 12 seasons.
The Hintsa method is rooted in the Circle of Better Life. Developed by Dr. Aki Hintsa in his work with African Olympic long-distance runners in the early 1990s, and later in Formula 1.
The 7 elements of the Circle of Better Life are based on 30+ years of science-based development. It’s not just theory – stress-tested in some of the most competitive sporting and business environments on the planet, the methodology has stood the test of time.
Imagine a wheel constructed of seven components. If one part breaks down, the wheel stops spinning. For the wheel to turn smoothly, all parts need to be in balance. Hintsa’s Circle of Better Life represents the integrated nature of wellbeing, health, and performance to build sustainable success, for life.
Coaching Packages
Clarity. Focus. Momentum.
A 90-day recalibration to help you get clear, get grounded, and get moving again
ALIGN 90
Obtain:
Crystal clarity and renewed focus
Robust structure, discipline, and daily consistency
Non-negotiable habits around movement, sleep, and nutrition
Stronger emotional regulation and calmer stress responses
Friction-free routines that simplify your day
A decisive break from overwhelm, stagnation, or burnout cycles
Noticeably more presence and patience at home
What you walk away with:
A personalised performance blueprint, renewed energy, stabilised habits, and a clear sense of direction.
You’ll reset the essential systems of daily life - identity, energy, mindset, sleep, movement, and nutrition - so you can regain momentum quickly.
Integration. Consistency. Performance.
A six-month programme to embed strong habits, build resilience, and elevate daily performance.
ELEVATE 180
Obtain:
Habit systems that feel natural, automatic, and sustainable
Sharper energy, stronger focus, and enhanced cognitive capacity
Fully integrated physical, mental, and emotional wellbeing
Deep resilience and stability under pressure
Stronger decision-making, leadership presence, and clarity
Visible improvements in consistency, performance, and overall health
A calmer, more connected home environment driven by better energy and boundaries
What you walk away with:
A fully integrated lifestyle system and upgraded performance habits that hold under pressure.
Across 180 days we embed physical activity, recovery, mindset, nutrition, movement quality, and overall wellbeing until they become automatic parts of your operating system.
Identity. Lifestyle. Sustainability.
A full-year transformation for leaders ready to fundamentally upgrade how they live, lead, and perform.
TRANSFORM 365
Obtain:
A redesigned identity and upgraded personal operating system
Long-standing habits and behaviours fully replaced with aligned ones
Deep, sustained improvements in physical, mental, and emotional health
A high-performance lifestyle built around your values and purpose
Expanded leadership capacity, presence, influence, and clarity
Total alignment across work, health, relationships, and long-term direction
A strong, stable family life supported by better energy, attention, and presence
What you walk away with:
A complete identity upgrade, consolidated through a full year of guided change.
Across 12 months, we elevate every dimension of life - identity, health, mindset, mobility, nutrition, energy, and recovery - until you’re operating from a new, stronger personal system built for long-term success.
My Coaching Journey
For two decades, I led and coached multi-national sales operations teams across the UK, Europe, and the Middle East. My career spanned scaling start-ups, transforming multinational operations, and leading large commercial teams - giving me deep, first-hand experience of the challenges and pressures leaders face.
2000 – 2020 | Leading & Coaching Global Teams
At 40, after 20 years in leadership, I made the bold decision to return to education, pursuing an MBA to strengthen my profile. Despite not having an undergraduate degree, I graduated in the top 5% of my class - proof that growth is always possible, no matter the stage of your career.
2020 | A Return to Education
2021 | Discovering Coaching
Preparing to re-enter the corporate world, I struggled with self-doubt and imposter syndrome. Seeking support, I turned to coaching - and it transformed my life. Coaching helped me reframe my mindset, shift unhelpful behaviours, and rediscover my confidence and purpose.
Recognising the profound impact coaching had on me, I returned to education again, completing a Master’s in Business & Coaching Psychology. I launched my own Performance Coaching Practice, combining psychology with lived leadership experience. I saw how common it is to feel stuck - and how powerful a shift in perspective can be in unlocking progress.
2022 | Coaching Becomes a Calling
Today, I draw on more than 25 years of leadership experience and deep expertise in coaching psychology to help individuals and teams unlock sustained, high-level performance. My approach integrates holistic wellbeing with evidence-based coaching, supporting people to thrive not just in their work, but across every part of their lives.
2025 | Helping Others Grow
Testimonials That
Speak to My Results
Kizz A.
Founder & CEO.
“Starting my own business after a decade in corporate was far tougher than I expected - the pressure and stress felt overwhelming. What set Simon apart was his approachable style, deep listening, and science-backed frameworks that made real change possible. Using data and practical tools, he helped me understand why I was procrastinating and burning out, then guided me to build routines that support both my well-being and my business. From energy management to daily structure, the progress has been transformative. Truly one of my best investments”.
Tara M.
PR Director.
"I came to Simon while stuck in a toxic workplace and unsure whether to pursue a master’s in psychology. His person-centred coaching helped me find clarity and confidence to take that leap. Today, my life is aligned with my values - I’m calmer, happier, and more fulfilled in all my relationships. I’m truly grateful for his support in helping me see things in a new light."
David O.
Account Director
"I was hesitant at first, but Simon’s coaching changed my life. He helped me identify what truly matters - beyond work and relationships - and gave me the confidence to pursue my passion for acting after 20 years. Since then, I’ve taken on a lead role, built a wonderful relationship, and feel happier and more grounded than ever. Simon’s coaching empowered me to live with clarity and purpose."
Joanne M.
Artist & Author.
“When I first reached out to Simon, I was stuck in a cycle of going through the motions. My days felt overwhelming, my energy was scattered, and food and exercise were driven more by guilt than balance. Working with Simon has been completely different. He sees the bigger picture and connects purpose to daily choices. I’m eating to fuel myself, training consistently, and approaching each day with focus and intention. For the first time in years, I feel aligned with the life I want”.
My Credentials
Certified Business Coaching Psychologist (CBCP)
The Association for Business Psychology
Hintsa Certified Coach
Advanced training in holistic performance and wellbeing coaching.
Member, International Coaching Federation (ICF)
The world’s leading professional body for coaches.
Master of Science, Business Psychology & Coaching, with Distinction
Edinburgh Business School, Heriot-Watt University.
Harvard Leadership Accelerator
Executive programme in leadership and high-performance management.
SAFe Agilist Certification
Certified in scaling agile frameworks for organisational transformation.
Master of Business Administration (MBA) with Distinction
University of Aberdeen, UK.
Diploma in Strategic Management & Leadership
Specialist training in organisational strategy and leadership effectiveness.
PRINCE2 Project Management Practitioner
Internationally recognised certification in structured project delivery.
Agile Project Manager Practitioner
Professional training in agile methods for adaptive project leadership.